This blog is “made on a Mac” but I’ll step off that particular bandwagon long enough to offer kudos to Microsoft for putting some cash flow into science education for girls. In no particular vein of dad-turned-feminist, but rather because I have a daughter I’d like to see make something successful of herself, I’m glad to see programs like this exist and are available for schools to use for the advantage of their students. And, noting the location list, available in Canada too.

What makes an extra-curricular science or technology program valuable? I’ve heard it argued that there is barrier between the reality (good jobs and lots of opportunity) and perception (peer pressure and obscure role models) for anyone — particularly girls — considering a high-tech job. Where the value might come, then, is in bridging that gap between perception and reality and letting youth know that there is a place for them and that the path is not overwhelmed with obstacles.

“During the event, students interact with Microsoft employees and managers to gain exposure to careers in business and technology and to get an inside look at what it’s like to work at Microsoft. This exciting event provides girls with career planning assistance, information about technology and business roles, thought-provoking exercises, and interesting Microsoft product demonstrations. By participating in the Microsoft DigiGirlz Day, young women can find out about the variety of opportunities available in the high-tech industry and can explore future career paths.” [1]

Sure, at a high level this looks like a recruitment program for Microsoft. (Get’em young!) But cynicism aside, it seems as though what could be enticement factor for anyone is the simple PULL from industry rather than just the ongoing PUSH from career councilors and parents.

[1] http://www.microsoft.com/about/diversity/programs/digigirlzday.mspx