I have doubts that as parents we fall for this stuff as easily as the toy companies believe. In some ways I’d suggest it’s a game of don’t-ask-don’t-tell; We buy the toys because we think they are good toys. Or — more likely — we buy the toys because our kids think they are good toys. Sure, we read the product claims on the side, maybe react somewhere between a disbelieving laugh and approving nod, thinking ‘well, what could it hurt…’ Sure. But then like every other aspect of skeptical bunk-busting, there ARE true believers, particularly when said claims go beyond vague promises of infant development.